Our Team

Cindy Luxem

Prior to co-founding RBL, Cindy Luxem was CEO of the Kansas Healthcare Association, a position she held for 13 years.  As the chief executive of that organization she was at the intersection of government policy and patient outcomes.  She was instrumental in brokering complex negotiations between vast networks of providers and governments at both the state and federal level.  The outcomes of these negotiations, “provider assessment” and the designation of Long-Term Care Providers as a “healthcare provider” - which gained crucial provider protections (and solidified consistent funding mechanisms for KCHA providers) - are a matter of historical record.  Under her tenure the association remained the largest of its kind and achieved record membership.

Cindy began her career in politics.  During college she worked for Senator Dennis DeConcini (AZ) - a position which honed her understanding of the cleft which often exists between constituencies and elected officials and policy outcomes.    She has managed campaigns, held “Chief of Staff” positions with various elected officials including a Kansas Governor.   

She considers her finest accomplishment her family and marriage.  When COVID started, they “sold the farm” (literally), and traveled the country in a motorhome for two years.  They have always been entrepreneurial with several successful franchise businesses and an online bookstore.  Her and her husband are both musicians and her children hold senior management positions with respected technology companies.

She has served on the Kansas Humanities Council, the Natural Resource Council (appointed by Senate), and is a Kansas Health Foundation Fellow.  She has also been a member of the National Center for Assisted Living.

Bryce Weber

A great idea is of no enduring value without execution. Bryce is the “muscle” behind RBL. Many people will brag about working 16 hour days - Bryce actually does (though he’d never tell you that). The profession of investment banking (or m&a advisory) tends to be shrouded in mystery by those outside the industry, but truth be told it requires temperament and dedication. Once an engagement goes “live”, Bryce manages the process of document production, data rooms, security, and refining the “pitch” to the firms buy/investor-side colleagues.

Bryce was recruited by Cindy Luxem and Matt Rice to join the firm based on his track record of running a successful insurance agency (which he still owns). He has authored white papers and published a book on the topic of wealth creation and spends a third of his day recruiting sales talent. He is also an active currency trader (on his own account) and remains on the front line of AI-driven Forex.

While in highschool Bryce developed an app for Cerner/Oracle which enabled providers to monitor frozen specimens.

Matt Rice

Matt understands what it means to be “CEO” of an organization and reveres those brave and humble enough to accept such a role. Indeed the responsibility often comes at enormous cost to the families and friends of the Chief Executive and yet the “best in class” tends never conceal from the public the “team” that clocks in and out daily to deliver on the Vision. A great Chief Executive inspires the organization - and perhaps hardest of all, stands ready to make hard decisions in preservation of shareholder value. For the few in commerce who understand what that takes, the vast majority of people will never understand the cost - and all too soon will forget the benefits which these entrepreneurial souls have bestowed on populations across the world.

Matt believes capitalism is served best in pursuit of non-zero-sum games but possesses the tactical ability and relationships requisite to negotiate preferable outcomes for the client (when circumstances may have eroded that possibility).

In addition to advising clients under the RBL flag, Matt is an Associate Director at Nations Media Partners, a boutique investment bank based in Kansas City. Matt has advised clients on a vast array of cases in Telecom, SaaS, Publishing, Towers, Data Centers, and “start-ups”. He began his career at Clear Channel Communications working as an assistant to Jeff Fortier (senior talent buyer) and Kendall Jones (publicity director) in the entertainment division. He was recruited to Nations Media Partners by the firm’s founder, Paul Spurgeon. He was recruited by Bruce Falkenberg (Falkenberg Capital) as Vice President and advised the firms clients on equity placements in start-ups complimentary to Telecom. He has held various other positions at Verizon, Adknowledge, Sprint and Perceptive Software