Our Team
Cindy Luxem
Prior to co-founding RBL, Cindy Luxem was CEO of the Kansas Healthcare Association, a position she held for 13 years. As the chief executive of that organization she was at the intersection of government policy and patient outcomes. She was instrumental in brokering complex negotiations between vast networks of providers and governments at both the state and federal level. The outcomes of these negotiations, “provider assessment” and the designation of Long-Term Care Providers as a “healthcare provider” - which gained crucial provider protections (and solidified consistent funding mechanisms for KCHA providers) - are a matter of historical record. Under her tenure the association remained the largest of its kind and achieved record membership.
Cindy began her career in politics. During college she worked for Senator Dennis DeConcini (AZ) - a position which honed her understanding of the cleft which often exists between constituencies and elected officials and policy outcomes. She has managed campaigns, held “Chief of Staff” positions with various elected officials including a Kansas Governor.
She considers her finest accomplishment her family and marriage. When COVID started, they “sold the farm” (literally), and traveled the country in a motorhome for two years. They have always been entrepreneurial with several successful franchise businesses and an online bookstore. Her and her husband are both musicians and her children hold senior management positions with respected technology companies.
She has served on the Kansas Humanities Council, the Natural Resource Council (appointed by Senate), and is a Kansas Health Foundation Fellow. She has also been a member of the National Center for Assisted Living.
Bryce Weber
A great idea is of no enduring value without execution. Bryce is the “muscle” behind RBL. Many people will brag about working 16 hour days - Bryce actually does (though he’d never tell you that). The profession of investment banking (or m&a advisory) tends to be shrouded in mystery by those outside the industry, but truth be told it requires temperament and dedication. Once an engagement goes “live”, Bryce manages the process of document production, data rooms, security, and refining the “pitch” to the firms buy/investor-side colleagues.
Bryce was recruited by Cindy Luxem and Matt Rice to join the firm based on his track record of running a successful insurance agency (which he still owns). He has authored white papers and published a book on the topic of wealth creation and spends a third of his day recruiting sales talent. He is also an active currency trader (on his own account) and remains on the front line of AI-driven Forex.
While in highschool Bryce developed an app for Cerner/Oracle which enabled providers to monitor frozen specimens.
Matt Rice
Matthew is a seasoned professional who deeply understands the unique demands placed on Chief Executive Officers. He respects the immense personal and organizational commitment such roles require, and he values the importance of empowering teams to achieve a shared vision while preserving shareholder value. Believing in a form of capitalism that seeks non-zero-sum outcomes, Matthew also has the tactical ability to negotiate favorable results for his clients—even under the most challenging circumstances.
In addition to representing clients under the RBL banner, Matthew is a Managing Director at Nations Media Partners, a boutique investment bank based in Kansas City, and serves as a Director at EB Shaw Securities in Boston. He advises clients in sectors such as telecommunications, SaaS, publishing, towers, data centers, and start-ups. His career began at Clear Channel Communications, where he worked alongside industry leaders Jeff Fortier (senior talent buyer) and Kendall Jones (publicity director), before being recruited to Nations Media Partners by founder Paul Spurgeon. He later served as Vice President at Falkenberg Capital, advising on equity placements in telecom-related start-ups, and has held a variety of positions at Verizon, Adknowledge, Sprint, and Perceptive Software.
This broad experience equips Matthew with strategic insights and robust industry relationships that enable him to deliver comprehensive, results-driven advisory services to a diverse range of clients.